Four Stars Toyota Clinches 2021 DealerRater Toyota Dealer of the Year Award in Oklahoma for Superior Customer Experience

Altus, OK – 8/2/2021 – Four Stars Toyota has been awarded a 2021 Dealer of the Year Award by DealerRater, a leading car dealer review and reputation management platform and company of Cars.com Inc. (NYSE: CARS). Dealer of the Year Award recognizes auto dealerships across the U.S. and Canada that are evaluated first-hand by shoppers and report best-in-class in customer service, quality of work, friendliness, pricing and overall experience in their reviews. See the full list of winners U.S. and Canada.

“More than one million car shoppers wrote a review on DealerRater.com in 2020, recognizing those dealerships that strived for an outstanding customer experience, and Four Stars Toyota stood out among peers in Oklahoma,” said DealerRater General Manager Jamie Oldershaw. “In today’s stay-at-home economy it is critical for dealerships to deliver customer experiences that meet shifting shopper expectations and Four Stars Toyota provided superior customer service in 2020.”

Features such as online and video chat, at-home delivery and virtual walkarounds were significant drivers of positive reviews. Forty-eight percent of winning dealers were badged on Cars.com and DealerRater.com for Home Delivery and Virtual Appointment 1. Four Stars Toyota has more than 100 vehicles on the lot.

The Dealer of the Year Awards indicate the value car shoppers place on dealers’ adaptability to pandemic realities. Dealers who implemented Covid-19 health and safety protocols, such as masks, social distancing, and sanitization, received more positive reviews at a rate of nearly 30 to 1.

“We are honored to be named 2021 Oklahoma Toyota Dealer of the Year by DealerRater.com. This award means so much to our staff who come to work every day with the intention of providing exemplary customer service to our valued clientele. Treating our guests like family is central to our belief system, and that our guests nominated us for this prestigious award one review at a time is truly humbling. We are grateful for our customers in Altus, Southwest Oklahoma and the surrounding areas.” – Kelly Strausser, Four Stars Toyota Owner

The digital engagement of employees at dealerships proved especially critical this past year as car shoppers conducted the bulk of their research and vehicle purchase online. A shared habit of recognized dealers is review response rate, with 80% of award-winning dealers responding to customers at double the average response rate.1 Dealers that go above and beyond traditionally respond within 24 hours.

Additionally, about 75% of winners provide their staff with Employee Profile Pages on DealerRater, which allows car shoppers to ask questions and connect with individual salespeople at a dealership before ever stepping on the lot 1.

DealerRater Dealer of the Year Award Methodology

The DealerRater Dealer of the Year Awards are presented annually to the top U.S. and Canadian car dealers with 25 or more reviews based on categories such as customer service, quality of work, friendliness, pricing and overall experience, key drivers of repeat and referral business. The scoring algorithm considers the dealership’s average DealerRater star rating as well as the total number of reviews written about the dealership during the 2020 calendar year.

Visit DealerRater.com for a full list of winners, U.S. and Canada.

ABOUT DEALERRATER

DealerRater, a Cars.com company, is a leading car dealer review and reputation management platform that empowers dealerships to efficiently grow their brands by accelerating, automating and amplifying positive review generation across digital channels. By offering a product suite that allows qualified dealerships to manage their digital presence and build and maintain their online reputation, DealerRater helps dealers drive new customer connections every day, achieve higher SEO rankings and, ultimately, generate higher-quality leads that close, faster.

Founded in 2002, DealerRater reviews cover 44,000 U.S. and Canadian dealerships, including a network of more than 5,000 Certified Dealers, that reaches an audience of more than 34 million consumers each month.

Four Stars Toyota, Altus Oklahoma 73521

Press Contact:

Dell Pauley

Four Stars Toyota, Altus Oklahoma

dpauley@fourstarstoyota.com

580-482-3814